In a strategic transfer that unites the worlds of cruising and sports activities, MSC Cruises has teamed up with the Miami Dolphins for a multi-year partnership, ranging from the 2023 soccer season.
MSC Cruises, already the world’s third-largest and fastest-growing cruise line, will now function the Official Cruise Line of the Miami Dolphins.
The transfer follows a development of cruise strains transferring into sports activities sponsorships. Just some weeks in the past, Royal Caribbean introduced a take care of Inter Miami. MSC Cruises has had a take care of System 1 for almost two years, and Carnival Cruise Line has a longstanding relationship with Miami Warmth.
New Partnership Between MSC and Miami Dolphins
MSC Cruises, NFL crew Miami Dolphins, and the Onerous Rock Stadium in Miami have introduced a multi-year partnership that can convey the world of cruising and sports activities collectively.
The collaboration between MSC Cruises and the Miami Dolphins contains intensive branding alternatives on the Onerous Rock Stadium, together with in-stadium digital signage and varied business placements.
Apart from internet hosting the Miami Dolphins’ dwelling video games, Onerous Rock Stadium additionally hosts a variety of world-class occasions, from worldwide soccer matches to concert events, giving MSC Cruises a big platform to indicate off its model.
Suzanne Salas, Senior Vice President of Advertising and marketing & E-commerce, MSC Cruises USA, shared her enthusiasm: “South Florida isn’t simply dwelling to our U.S. headquarters and lots of of our crew members, however it’s additionally an essential supply marketplace for MSC Cruises.”
“The Miami Dolphins is a beloved establishment in Miami and for NFL followers throughout the nation, and we all know cruise followers love soccer. This partnership with the Miami Dolphins will convey consciousness to MSC Cruises as an ideal trip choice for Dolphins followers.”
The partnership coincides with MSC Cruises’ increasing footprint within the U.S. market. This winter, the cruise line will function its most intensive presence to this point, with 5 ships crusing from American homeports.
Three ships, together with the 169,400 gross tons flagship MSC Seascape, MSC Divina, and MSC Magnifica, will sail from PortMiami.
MSC Seascape operates week-long cruises to the Japanese and Western Caribbean, with calls to Ocean Cay and Nassau; Ocho Rios, Jamaica; Grand Cayman; Cozumel, Mexico; San Juan, Puerto Rico; and extra.
Accompanying her is MSC Divina, which sails brief 3-night journeys to The Bahamas and prolonged 11-night cruises throughout Central and South America. Moreover, MSC Magnifica will function brief cruises to The Bahamas and Key West.
The cruise line can be setting up a brand new state-of-the-art terminal in Miami, set to be North America’s largest when it opens subsequent yr.
Katharine Bohlmann, Miami Dolphins Vice President of Company Partnerships: “We’re excited to accomplice as soon as once more with MSC Cruises in our pursuit to proceed elevating the fan expertise. As two organizations with a big footprint inside South Florida, this natural partnership aligns with our organizational values and dedication to the South Florida group.”
MSC Cruises’ new partnership with the Miami Dolphins isn’t the cruise line’s first foray into sports activities sponsorships. In 2022, MSC Cruises entered right into a multi-year partnership with Formula 1.
Nonetheless, different cruise strains additionally make headway in sports activities crew partnerships. Royal Caribbean Worldwide has a partnership with Lionel Messi’s Inter Miami Soccer Membership.
Likewise, Carnival Cruise Line has partnered with the Miami Heat for a few years. Micky Arison, chairman of Carnival Company, can be the proprietor of the NBA crew, connecting three main sporting groups in Miami to the cruise business. Holland America Line and Princess Cruises have additionally bought concerned with sports activities groups.