Hurtigruten Expeditions Rebrands As HX –



After launching the world’s first expedition cruise in 1896, Hurtigruten Group AS is taking its journey journey model Hurtigruten Expeditions to the following degree. This features a new international model identification that can launch this December, with a brand new title, HX, and brand throughout all supplies. The brand new title is a nod to Hurtigruten Expeditions and its origins.

Hurtigruten Norway, which celebrated 130 years of working the unique Norwegian Coastal Specific this summer time, will proceed with the enduring title however simplified to only “Hurtigruten”, sustaining the identical title as when it first launched in 1893, signifying “the quick route” in Norwegian. Each Hurtigruten Expeditions and Hurtigruten Norway are 100% owned by Hurtigruten Group and type a portfolio of sustainable journey manufacturers that features in depth land-based actions, together with lodges, eating places, and extra via Hurtigruten Svalbard, and a 25 p.c stake in Ecuador-based Metropolitan Touring, the pioneers of sustainable journey within the Galápagos Islands.  

“The title Hurtigruten is synonymous with journey in Norway, simply because it has been a famend journey model for over 130 years. Immediately’s evolution of our model identities is the fruits of the work that began in 2021 after we break up the 2 manufacturers,” stated Daniel Skjeldam, CEO, Hurtigruten Group. “HX will stay on the forefront of expedition cruising and sustainable journey as we proceed to considerably develop its international presence whereas strengthening Hurtigruten’s iconic place on the Norwegian coast. With HX, we’re investing in our high-end expedition itineraries to among the most adventurous, distant locations world wide. Whereas we’ve historically been often called the Polar consultants, we launched the Galápagos Islands final yr, which is already our third hottest vacation spot. And we would be the solely cruise liner to solely sail the West African archipelagos of each Cape Verde and the Bissagos Islands on this yr’s most enjoyable new itinerary, which we’re launching this fall.”

The brand new HX model and brand will probably be absolutely carried out beginning in December, with updates to brochures, web sites, and social channels; livery repainting of the fleet’s six ships will start over the following 18 months.

In 2020, the strategic separation of the 2 manufacturers was introduced to reinforce operational and business autonomy for every enterprise, permitting for the supply of distinctly completely different visitor experiences. Implementation of this separation started in 2021, and earlier this yr, Hurtigruten Group accomplished its inside restructuring to align business and help features with the devoted ship operations. The Group additionally introduced a fleet adjustment over the summer time, shifting Hurtigruten Expeditions’ battery-hybrid-powered MS Otto Sverdrup to Hurtigruten Norway as of January 2024 whereas redeploying MS Maud to Antarctica attributable to rising demand. Within the 2024-2025 Antarctica season, HX will supply visitors extra decisions than every other expedition cruise firm, with 36 departures throughout eight completely different itineraries spanning 12 to 24 days.

Because the chief of expedition cruising, HX will proceed to offer its visitors with the identical immersive small-ship expertise deeply rooted in exploration with scientific analysis, expert-led lectures, and group advocacy on the coronary heart of the expertise. The Hurtigruten Group gives extra itinerary choices to Antarctica, the Galápagos Islands, Greenland, Svalbard, and the West African coast than every other expedition cruise firm whereas additionally providing Alaska, Iceland, Canada’s Northwest Passage, the British Isles, and lots of different thrilling locations. Probably the most sustainable fleet within the business, HX’s vessels embody MS Roald Amundsen, the world’s first-ever battery-hybrid-powered ship, and its sister ship, MS Fridtjof Nansen.

Hurtigruten Group stays steadfast in its dedication to changing into the world’s most sustainable journey journey firm by investing in applied sciences and options to realize emission-free journey by 2050. Because the chief in sustainable journey, they most lately introduced Hurtigruten Norway’s zero-emission ship that can launch in 2030.


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